IMPLEMENTATION OF AN E-COMMERCE BASED UMKM MARKETPLACE APPLICATION TO INCREASE PEOPLE'S INCOME IN KOTA PARI VILLAGE

Abstract

Abstract: Marketing trends shift from conventional (offline) to digital (online). E-commerce applications for entrepreneurs that can market their products from anywhere and at any time via the Internet. The focus of the issues raised, namely: (1) how to design e-commerce applications based on Woocommerce (2) How to implement e-commerce applications for small and medium-sized enterprises (SMEs) in the village of Pari To reveal such issues, this research uses a type of qualitative research that is useful to provide facts and data about the design of e-commerce applications for Wookommerce-based small and medium enterprises (MSMEs) in the village of Paris. The data is then analyzed with a grounded theory approach that gives development to the field of research. Then data collection techniques use interviews, documentation, and observation techniques. Data analysis techniques include data reduction, data presentation, and conclusion drawing. The theory used in this research is the integrated marketing trend communication theory combined with woocommerce techniques. The results of the research found that through the e-commerce application, entrepreneurs can establish relationships with customers with a fast response (cepat tanggap). E-Commerce Application Implementation Benefits Related to 4P Marketing Trends (Product, Price, Place, and Promotion) Recommendations for SMEs should continue to update marketing trends, both conventional and digital, consistently, especially with regard to e-commerce applications, which can be developed again in their management, because throughout this is still their own management.

Keywords: SMEs, E-Commerce Applications, Woocommerce, Marketing Trends.