ANALYSIS OF THE INCREASE IN MSME INCOME DURING THE COVID-19 PANDEMIC IN DELI SERDANG REGENCY

Rahmad Sembiring, Annisa Ilmi Faried, Uswatun Hasanah, Indriani Pratiwi

Abstract


Abstract: One of the small and medium enterprises that never dies is the culinary business, at the beginning of the Covid 19 pandemic the income of Micro, Small and Medium Enterprises (MSMEs) in the culinary sector decreased compared to before but still survived because the culinary sector sold or marketed various kinds of food which are basic human needs. In Hamparan Perak District, several problems that are often experienced by Micro, Small and Medium Enterprises during the Covid-19 pandemic are lack of capital, reduction in labor during the pandemic, lack of technology utilization, product innovation, uneven information on business loans from banks to help business actors' capital, as well as decreasing people's purchasing power during the pandemic, making business actors lack capital and income during this pandemic. The variables in this study are capital, labor, technology, kur, promotion, product innovation, length of business, product quality, working hours and business location on the income of Micro, Small and Medium Enterprises. This study aims to analyze the factors that affect the income of Micro, Small and Medium Enterprises in Hamparan Perak District, Deli Serdang Regency. Data were processed using confirmatory analysis factor (CFA) then using multiple linear regression. The results showed that of the 10 variables analyzed, there were 3 factors that most influenced, namely promotion factors, business location factors, and capital. Based on multiple linear regression analysis, it shows that promotion, business location and capital have a significant effect on MSME income.

Keywords: Promotion Technology, Capital, Revenue.


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