ANALYSIS OF THE INCREASE IN MSME INCOME DURING THE COVID-19 PANDEMIC IN DELI SERDANG REGENCY

Rahmad Sembiring, Annisa Ilmi Faried, Uswatun Hasanah, Indriani Pratiwi

Abstract


Abstract: One of the small and medium enterprises that never dies is the culinary business, at the beginning of the Covid 19 pandemic the income of Micro, Small and Medium Enterprises (MSMEs) in the culinary sector decreased compared to before but still survived because the culinary sector sold or marketed various kinds of food which are basic human needs. In Hamparan Perak District, several problems that are often experienced by Micro, Small and Medium Enterprises during the Covid-19 pandemic are lack of capital, reduction in labor during the pandemic, lack of technology utilization, product innovation, uneven information on business loans from banks to help business actors' capital, as well as decreasing people's purchasing power during the pandemic, making business actors lack capital and income during this pandemic. The variables in this study are capital, labor, technology, kur, promotion, product innovation, length of business, product quality, working hours and business location on the income of Micro, Small and Medium Enterprises. This study aims to analyze the factors that affect the income of Micro, Small and Medium Enterprises in Hamparan Perak District, Deli Serdang Regency. Data were processed using confirmatory analysis factor (CFA) then using multiple linear regression. The results showed that of the 10 variables analyzed, there were 3 factors that most influenced, namely promotion factors, business location factors, and capital. Based on multiple linear regression analysis, it shows that promotion, business location and capital have a significant effect on MSME income.

Keywords: Promotion Technology, Capital, Revenue.


Full Text:

PDF

References


Basmar, E., Sartika, S. H., Suleman, A. R., Faried, A. I., Damanik, D., Amruddin, Purba, B., Wisnujati, N. S., & Nugraha, N. A. (2021). Ekonomi Pembangunan: Strategi dan Kebijakan (J. Simarmata, Ed.). Yayasan Kita Menulis.

Faried, A. I., Basmar, E., Purba, B., Dewi, I. K., Bahri, S., & Sudarmanto, E. (2021). Sosiologi Ekonomi (J. Simarmata, Ed.). Yayasan Kita Menulis.

Faried, A. I., & Sembiring, R. (2019). Perekonomian Indonesia: Antara Konsep dan Realita Keberlanjutan Pembangunan. Yayasan Kita Menulis.

Faried, A. I., & Sembiring, R. (2020). Creative Economy Potential through Typical Ulos Fabric Small Industries to Promote the Economy of Lumban Suhi-Suhi Village, Toruan Samosir Regency. International Journal of Management and Humanities (IJMH), 4(5).

Faried, A. I., Sembiring, R., & Nasution, L. N. (2019). POTENSI INDUSTRI HALAL FASHION DI INDONESIA. Qiara Media Partner.

Gandasari, D., Tamrin, A. F., Syafrizal, Prijanto, J. H., Bahri, S., Sugiarto, M., Yusa, I. M. M., Faried, A. I., Hidayatulloh, A. N., Anggraini, D., & Sakirman. (2021). Dasar-Dasar Ilmu Sosial (J. Simarmata, Ed.). Yayasan Kita Menulis.

Hasanah, U., Faried, A. I., & Sembiring, R. (2022). PEMBERDAYAAN MASYARAKAT PENGOLAHAN MANGROVE MENJADI PERMEN JELLY DAN SIRUP MANGROVE BERBASIS NILAI JUAL SEBAGAI UPAYA PENINGKATAN PENDAPATAN MASYARAKAT DESA KOTA PARI, KECAMATAN PANTAI CERMIN. Communnity Development Journal, 3(2), 890–894.

Hastuti, P., Nurofik, A., Purnomo, A., Hasibuan, A., Aribowo, H., Faried, A. I., Tasnim, Sudarso, A., Soetijono, I. K., Saputra, D. H., & Simarmata, J. (2020). Kewirausahaan UMKM. In A. Rikki (Ed.), KEWIRAUSAHAAN DAN UMKM . Yayasan Kita Menulis.

Khairunnisa, I., Harmadji, D. E., Ristiyana, R., Harto, B., Mekaniwati, A., Widjaja, W., Malau, N. A., Hayati, T. P. T. N., Faried, A. I., Purwanti, T., & A, M. U. (2022). USAHA MIKRO, KECIL DAN MENENGAH (UMKM). PT GLOBAL EKSEKUTIF TEKNOLOGI .

Nasution, D. P., & Faried, A. I. (2020). PENDAPATAN USAHA KECIL BERBASIS PENGEMBANGAN USAHA. Fekon Press 2000 Universitas Pembangunan Panca Budi.

Nasution, L. N., & Faried, A. I. (2020). Literasi Keuangan Masyarakat Studi Kasus Desa Pahlawan Kecamatan Tanjung Tiram Kabupaten Batu BAra Provinis Sumatera Utara. Fakultas Ekonomi Universitas Panca Budi.

Purba, B., Rahmadana, M. F., Basmar, E., Sari, D. P., Klara, A., Damanik, D., Faried, A. I., Lie, D., Fazira, N., Rozaini, N., Tanjung, R., & Nugraha, N. A. (2021). Ekonomi Pembangunan (R. Watrianthos, Ed.). Yayasan Kita Menulis.

Sembiring, R., Afifuddin, S., Harahap, R. H., & Ruslan, D. (2022). ANALYSIS OF COMMUNITY EMPOWERMENT THROUGH VILLAGE FUND PROGRAMS FOR THE WELFARE OF VILLAGE HOUSEHOLDS. The Seybold Report, 17, 227–246.

Sembiring, R., & Faried, A. I. (2020). Ekonomi Pembangunan Permasalahan Negara Sedang Berkembang.

Sembiring, R., Faried, A. I., Hasanah, U., & Annisa, D. R. (2022). MONOGRAF ANALISIS DAMPAK DANA DESA TERHADAP KESEJAHTERAAN RUMAH TANGGA DESA KABUPATEN SIMALUNGUN . Tahta Media Group.

Sembiring, R., Faried, A. I., & Novalina, A. (2017). Kesejahteraan Masyarakat Pesisir Berbasis Budaya Sosial Ekonomi Studi KAsus Desa Pahlawan Batu Bara.

Sembiring, R., Hasanah, U., & Ramadhan, A. (2022). DETERMINANTS OF CHANGES IN THE INCOME LEVEL OF MSME ACTORS IN PAHLAWAN VILLAGE, BATUBARA DISTRICT. PROCEEDING OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND BUSINESS, 1(2), 551–563.

Sembiring, R., Hasanah, U., Ramadhan, A., & Faried, A. I. (2023). Changes in income of Micro, Small, and Medium-sized Enterprise (MSME) actors in the Pahlawan Village, Tanjung Tiram Sub-District: An analysis of determinants. World Journal of Advanced Research and Reviews, 19(1), 650–656.

Simarmata, M. M., Sudarmanto, E., Kato, I., Nainggolan, L. E., Purba, E., Sutrisno, E., Chaerul, M., Faried, A. I., Marzuki, I., Siregar, T., Sa’ida, I. A., Purba, T., Saidah, H., Bachtiar, E., Purba, B., Nurrachmania, M., & Mastutie, F. (2021). Ekonomi Sumber Daya Alam. Yayasan Kita Menulis.

Sitorus, E., Herawati, J., Simarmata, M. M., Munthe, S. A., Faried, A. I., Syahrir, M., Ganing, A., Diniah, B. N., Widiyanti, S. E., Budiharto, T., & Amruddin. (2022). Pengantar Pengetahuan Lingkungan. Yayasan Kita Menulis.

Sudarmanto, E., Revida, E., Zaman, N., Simarmata, M. M., Purba, S., Syafrizal, Bachtiar, E., Faried, A. I., Nasrullah, Marzuki, I., Hastuti, P., Jamaludin, Kurniawan, I., Mastutie, F., & Susilawaty, A. (2020). Konsep Dasar Pengabdian Kepada Masyarakat: Pembangunan dan Pemberdayaan . Yayasan Kita Menulis.


Article Metrics

Abstract view : 31 times
PDF – 19 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 PROSIDING UNIVERSITAS DHARMAWANGSA

Prosiding Universitas Dharmawangsa Terindex pada:

PROSIDING SEMINAR NASIONAL DAN INTERNASIONAL PUBLISHED BY :

UPT. Penerbitan dan Publikasi Ilmiah
UNIVERSITAS DHARMAWANGSA

Alamat : Jl. K. L. Yos Sudarso No. 224 Medan
Kontak : Tel. 061 6635682 - 6613783  Fax. 061 6615190
Surat Elektronik : ppi@dharmawangsa.ac.id

 

 Creative Commons License

Prosiding Seminar Nasional dan Internasional By Universitas Dharmawangsa is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at https://proceeding.dharmawangsa.ac.id/index.php/PSND/index