CUSTOMER PROFITABILITY ANALYSIS TO MEASURE THE STEVEDORING COMPANY PERFORMANCE SUSTAINABILITY

Aried Sumekar, Erlina Erlina, Rina Br. Bukit, Chandra Situmeang

Abstract


Abstract:  The aim of this research is to assess the influence of customer profitability analysis on the sustainable performance of loading and unloading companies in western Indonesia. This type of research is included in quantitative descriptive research. The research results show quite good performance with a number of records. There are 2 factors that have not achieved optimal performance. Both the service coverage factor (38.4%) and the customer growth factor (4.8%). Strategic steps are needed as feedback in planning for the future period. Increase the rate of revenue growth by increasing the number of active customers and new services. Innovate and improve service quality. This effort is important to achieve competitive and sustainable stevedoring company performance and encourage economic growth and support export-import activities.

Keywords:

Company Performance Sustainability, Customer Profitability Analysis, Service Coverage, Customer Growth.


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