Augmented Reality, A Tool For Empowering Villages And Showcasing Local Potential

Abstract

Augmented Reality (AR) is emerging as a transformative technology with the potential to drive development across various sectors, including education, tourism, and local business. While its application has been largely concentrated in urban settings, AR offers immense opportunities for rural areas, particularly in addressing the unique challenges faced by villages. This article explores the use of AR as a tool for empowering villages and showcasing local potential, using Pertumbukan Village as a case study. Located in a rural region with untapped cultural and economic resources, Pertumbukan Village exemplifies the common struggles of rural communities, such as limited access to infrastructure and economic development. However, AR presents a compelling solution by enabling the preservation and promotion of local culture, enhancing tourism experiences, and providing educational resources in immersive and interactive formats. Through virtual storytelling, enhanced cultural exhibitions, and AR-based tourism, villages like Pertumbukan can attract more visitors, foster local entrepreneurship, and preserve their heritage in the digital age. This article highlights both the opportunities and challenges of implementing AR in rural areas, arguing that with the right strategies and partnerships, AR can be a catalyst for sustainable rural development and community empowerment.