UTILIZATION OF SOCIAL MEDIA AS A COMMUNICATION MEDIUM FOR THE ORGANIZATION OF THE BRANCH LEADERS OF THE MUHAMMADIYAH SUNGGAL YOUTH ASSOCIATION
Abstract
This study discusses the use of social media as an organizational communication medium, in this case, WhatsApp, Instagram, Facebook, Email become social media used as communication in the Sunggal IPM PC organization. Inhibiting and supporting factors for the use of social media as a medium of organizational communication. This type of research is qualitative with descriptive methods. The informant in this study is the head of the cadre field. The results showed that social media became one of the wheels of turning the PC IPM Sunggal organization well. Not only provides information about the organization, but also developing information such as education. So that the information can also add insight to HDI members and the community.
Keywords: Social Media, Communication Media, Organization
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