BUSINESS MARKETING COMMUNICATION IN THE DIGITAL ERA

Maria Ulfa Batoebara, Ahmad Taufiq Harahap, Farida Hanum Nasution

Abstract


Business Marketing Communication In the Digital Age forces us to continue to innovate in business
development, this has been done since the Covid 19 era occurred. The emergence of business and marketing
through online has made a profitable field of money for young people, especially in Indonesia. Not only done
conventionally but done online makes the business more creative. The business use of the Internet has grown
from the electronic exchange of information to strategic business applications such as marketing, sales and
customer service. The advantages of the Internet in marketing companies, products and services are now an
interactive process. The company's website not only features product catalogs and advertising tools, but is also
used for online dialogue, discussion and consultation with consumers. Enable consumers to be directly involved
in product design, development, marketing and sales. Digital marketing is increasingly widespread in the use
of the internet as a medium for disseminating information to the public. Very fast spread is inseparable from
how you are able to use a good communication style. Business communication in digital marketing can be done
on social media, the web, or electronic mail provider applications. So that it makes it easier and saves time that
should take a very long time.


Full Text:

PDF

Article Metrics

Abstract view : 34 times
PDF – 73 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Prosiding Semnas FISIP UNDHAR

Prosiding Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa Terindex pada:


PROSIDING FAKULTAS ILMU SOSIAL DAN ILMU POLITIK PUBLISHED BY :

UPT. Penerbitan dan Publikasi Ilmiah
UNIVERSITAS DHARMAWANGSA

Alamat : Jl. K. L. Yos Sudarso No. 224 Medan
Kontak : Tel. 061 6635682 - 6613783  Fax. 061 6615190
Surat Elektronik : ppi@dharmawangsa.ac.id

 

 Creative Commons License

Prosiding Fakultas Ilmu Sosial dan Ilmu Politik By Universitas Dharmawangsa is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at
 https://proceeding.dharmawangsa.ac.id/index.php/PFISIP/index