THE EFFECT OF MARKETING COMMUNICATIONS AND LOCATION ON CUSTOMER VISITING INTEREST
Abstract
The purpose of this study was to determine the effect of marketing communications and the location of visitors'
interests. This type of research is associative research. The population in this study is the people of the city of Medan.
The sample in this study were 100 people who live in Medan City. The sampling technique is purposive sampling.
The analytical method used in this research is multiple linear regression research with a quantitative approach. The
data collection tool used in this study was a questionnaire measured by a Likert scale. The results of the study show
that marketing communications and location simultaneously and partially have a positive and significant effect on
customer visiting intentions.
interests. This type of research is associative research. The population in this study is the people of the city of Medan.
The sample in this study were 100 people who live in Medan City. The sampling technique is purposive sampling.
The analytical method used in this research is multiple linear regression research with a quantitative approach. The
data collection tool used in this study was a questionnaire measured by a Likert scale. The results of the study show
that marketing communications and location simultaneously and partially have a positive and significant effect on
customer visiting intentions.
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