THE EFFECT OF MARKETING COMMUNICATIONS AND LOCATION ON CUSTOMER VISITING INTEREST
Abstract
The purpose of this study was to determine the effect of marketing communications and the location of visitors'
interests. This type of research is associative research. The population in this study is the people of the city of Medan.
The sample in this study were 100 people who live in Medan City. The sampling technique is purposive sampling.
The analytical method used in this research is multiple linear regression research with a quantitative approach. The
data collection tool used in this study was a questionnaire measured by a Likert scale. The results of the study show
that marketing communications and location simultaneously and partially have a positive and significant effect on
customer visiting intentions.
interests. This type of research is associative research. The population in this study is the people of the city of Medan.
The sample in this study were 100 people who live in Medan City. The sampling technique is purposive sampling.
The analytical method used in this research is multiple linear regression research with a quantitative approach. The
data collection tool used in this study was a questionnaire measured by a Likert scale. The results of the study show
that marketing communications and location simultaneously and partially have a positive and significant effect on
customer visiting intentions.
Full Text:
PDFArticle Metrics
Abstract view : 33 timesPDF – 112 times
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Prosiding Semnas FISIP UNDHAR
Prosiding Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa Terindex pada:
PROSIDING FAKULTAS ILMU SOSIAL DAN ILMU POLITIK PUBLISHED BY :
UPT. Penerbitan dan Publikasi Ilmiah
UNIVERSITAS DHARMAWANGSA
Alamat : Jl. K. L. Yos Sudarso No. 224 Medan
Kontak : Tel. 061 6635682 - 6613783 Fax. 061 6615190
Surat Elektronik : ppi@dharmawangsa.ac.id
Prosiding Fakultas Ilmu Sosial dan Ilmu Politik By Universitas Dharmawangsa is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at https://proceeding.dharmawangsa.ac.id/index.php/PFISIP/index