THE INFLUENCE OF BUSINESS COMMUNICATIONS AND THE USE OF SOCIAL MEDIA ON WOMEN'S BUSINESSES' SUCCESS
Abstract
Women entrepreneurs face various obstacles and challenges in running their businesses. This study aims to
determine the effect of business communication and the use of social media on business success for women
entrepreneurs in Medan. The method used in this research is associative research with a quantitative
approach. The data collection tool used in this study was a questionnaire measured by a Likert scale. The
total population in this study were all women entrepreneurs in Medan, then the sample was determined by
purposive sampling. The data analysis technique used in this study is multiple linear regression analysis. The
results of this study indicate that business communication and the use of social media simultaneously and
partially have a positive and significant effect on on the success of women's businesses in Medan.
determine the effect of business communication and the use of social media on business success for women
entrepreneurs in Medan. The method used in this research is associative research with a quantitative
approach. The data collection tool used in this study was a questionnaire measured by a Likert scale. The
total population in this study were all women entrepreneurs in Medan, then the sample was determined by
purposive sampling. The data analysis technique used in this study is multiple linear regression analysis. The
results of this study indicate that business communication and the use of social media simultaneously and
partially have a positive and significant effect on on the success of women's businesses in Medan.
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