THE INFLUENCE OF BUSINESS COMMUNICATIONS AND THE USE OF SOCIAL MEDIA ON WOMEN'S BUSINESSES' SUCCESS

Wisnu Agus Harmawan

Abstract


Women entrepreneurs face various obstacles and challenges in running their businesses. This study aims to
determine the effect of business communication and the use of social media on business success for women
entrepreneurs in Medan. The method used in this research is associative research with a quantitative
approach. The data collection tool used in this study was a questionnaire measured by a Likert scale. The
total population in this study were all women entrepreneurs in Medan, then the sample was determined by
purposive sampling. The data analysis technique used in this study is multiple linear regression analysis. The
results of this study indicate that business communication and the use of social media simultaneously and
partially have a positive and significant effect on on the success of women's businesses in Medan.

Full Text:

PDF

Article Metrics

Abstract view : 27 times
PDF – 44 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Prosiding Semnas FISIP UNDHAR

Prosiding Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa Terindex pada:


PROSIDING FAKULTAS ILMU SOSIAL DAN ILMU POLITIK PUBLISHED BY :

UPT. Penerbitan dan Publikasi Ilmiah
UNIVERSITAS DHARMAWANGSA

Alamat : Jl. K. L. Yos Sudarso No. 224 Medan
Kontak : Tel. 061 6635682 - 6613783  Fax. 061 6615190
Surat Elektronik : ppi@dharmawangsa.ac.id

 

 Creative Commons License

Prosiding Fakultas Ilmu Sosial dan Ilmu Politik By Universitas Dharmawangsa is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at
 https://proceeding.dharmawangsa.ac.id/index.php/PFISIP/index