USE OF SOCIAL MEDIA IN THE INDUSTRIAL REVOLUTION ERA 4.0 INSTITUTION: LITERATURE REVIEW

Sartika Ningsih

Abstract


Use of the internet and digitization bring world community towards revolution industry fourth or industry 4.0.
The industrial era 4.0 has characteristics combination between internet device with performance man or
cyber-physical system provides multiple communication strategies connection public for can developed .
Communication only digital in the industrial era 4.0 became challenge for public For increase ability in the field
digitization . social media hold role important for public moment this, almost all needs and activities public use
social media, start from marketing, operations, to a number of work using social media as intermediary
permanent. This is very helpful public For operate activity everyday with more easy . this study aim For discuss
more in about How use of social media to life society in the era of the industrial revolution 4.0. Outlined strategy
in study This focuses on social media in the form of electronic word- of-mouth (e-WOM), internet buzzer, social
media activists, and the use of search engine optimization. Approach used is studies to diverse framework
definitions and models Industry 4.0 as well mapping and analysis to a number publication. A number of
publication themed Industry 4.0 is sorted according to method research, aspect studies and fields industry .


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