PENGARUH MANAJEMEN DISTRIBUSI DAN KOMUNIKASI PEMASARAN TERHADAP VOLUME PENJUALAN PADA PT. TRIMITRA SWADAYA MEDAN

Abstract

The purpose of this research was to find out and analyze the effect of distribution management on sales volume at PT. Trimitra Swadaya Medan, to find out and analyze the effect of marketing communications on sales volume at PT. Trimitra Swadaya Medan and to determine and analyze the influence of distribution management and marketing communications simultaneously on sales volume at PT. Trimitra Swadaya Medan. The data collection technique for this research is a questionnaire with data analysis techniques, namely multiple regression. The results of this study partially show that tcount > ttable, namely 2.243 > 1.66864, then H1 is rejected and H0 is accepted, which means that the distribution management variable has a positive and significant effect on the sales volume variable at PT. Trimitra Swadaya Medan. The partial test results show that tcount > ttable, namely 13.594 > 1.66846, which means that marketing communication variables have a positive and significant influence on sales volume variables at PT. Trimitra Swadaya Medan. Simultaneous test results obtained Fcount = 95.209 with a Ftable value of 3.14. From this result it is known that Fcount > Ftable, namely 95.209 > 3.14 or it can be concluded that H1 is accepted, which means that distribution management variables (X1) and marketing communications (X2) are simultaneously together have a positive and significant effect on sales volume (Y) at PT. Trimitra Swadaya Medan.