STRATEGIC MANAGEMENT IS THE KEY TO IMPROVING THE QUALITY OF HIGHER EDUCATION IN NORTH SUMATRA

Abstract

This study aims to examine a holistic strategic management approach as a key to improving the quality of higher education.  This research utilizes qualitative methodology specifically by using phenomenological research and descriptive methods. Data were collected through interview techniques, observation, and examination of relevant documents. The instrument in this study was the researcher himself who became the key instrument by collecting data based on criteria that were understood. The research findings reveal that Alwashliyah University as a private university consistently and consequently makes efforts to improve the quality of education through strategic management contained in the Renip and Renstra as the direction of higher education development to realize it requires a strong commitment and determination of the entire academic community to carry out academic activities and the implementation of caturdharma at Alwashliyah University North Sumatra must be oriented towards achieving excellence nationally and internationally, then in the aspect of the quality of education, research, and service, as well as the implementation of Islamic and kealwashliyahan must be able to compete and even excel nationally and internationally. In achieving the quality of higher education, all components of higher education resources must move to plan, implement, and evaluate educational caturdharma activities effectively and efficiently through the collaboration of managers, lecturers, students, and stakeholders.