FOSTERING GREEN PRACTICES THROUGH DIGITAL TECHNOLOGIES IN THE ERA OF SOCIETY 5.0

Abstract

This research explores the integration of digital technologies—specifically Artificial Intelligence (AI), the Internet of Things (IoT), and Big Data—into environmental sustainability practices within the framework of Society 5.0. The findings show that these technologies have been instrumental in improving resource management, reducing waste, and raising public awareness, particularly in smart cities like Singapore and Amsterdam. However, the study also highlights significant challenges in adopting these technologies, especially in developing regions, due to issues such as the digital divide, high costs, and limited infrastructure. The research suggests that while the potential for digital technologies to foster sustainable practices is immense, there is a need for targeted policy support, investment in infrastructure, and digital literacy programs to ensure equitable access and effectiveness. The discussion emphasizes that a holistic approach, combining technology with education and inclusive policies, is crucial for maximizing the benefits of digital tools while addressing environmental sustainability challenges. Ultimately, the study concludes that digital innovation can significantly contribute to green practices when integrated thoughtfully across various socio-economic contexts.