MOVE ON FROM TISSUE: A SOCIAL CAMPAIGN FOR THE ENVIRONMENT

Abstract

:  Move on from Tissue is a social campaign activity that cares about the environment, is a public initiative, and states that the community must participate in protecting the environment. This social campaign aims to increase public interest in campaign activities and educate the public about the impact of excessive tissue use on the environment. The implementation method begins with research on tissue use among the general public spread across the city of Medan with three indicators, namely knowing the level of tissue needs among the general public in the city of Medan, the number of people who agree if tissue is replaced with handkerchiefs and the number of people who know about the impact of excessive tissue use on the environment. The data collection technique in the research was carried out using a questionnaire containing 13 closed questions addressed to 80 people spread across Medan. The public response to the campaign was positive. During the event, the tree mascot attracted the attention of visitors and was evident from their enthusiasm for taking pictures and ranging from everyone. The tissue results obtained from participants were put into a trash can made by utilizing used cardboard and implementing the 3R concept, reducing, reusing, and recycling. Not only trash bins, but props and tree mascots also utilize used cardboard that has been thrown away by the general public which collected and processed. The tissue results obtained are then buried in the ground in line with the education of the Ministry of Health of the Republic of Indonesia about a program called Mosquito Nest Eradication with the concept, draining and washing places used as Water Reservoir, Covering and Burying garbage and unused used goods.