WEB-BASED APPLICATION FOR SEA PRODUCTS TRADING TO INCREASE FISHERMEN'S INCOME IN SECANGGAN VILLAGE

Sri Wahyuni, Ahmad Akbar, Abdul Khaliq, Aulia Akbar

Abstract


Secanggang Village has great potential in the fisheries and marine finance industry, but the income of BUMDES operating in this sector is still limited due to the lack of widespread market promotion. The research method used is Waterfall with the PHP programming language and MySQL database. The designed application includes literature studies to understand the concepts of digital marketing, e-commerce, and the benefits of website promotion in developing local businesses. Next, data was collected regarding Secanggang Village marine products, market needs, as well as BUMDES' goals and expectations to design the appearance and structure of the website in accordance with the identity and characteristics of the product. Digital marketing promotion websites are built with features that support e-commerce activities, such as product catalogs, online ordering and payment features. During the development process, testing and evaluation was carried out to ensure the functionality and responsiveness of the website as well as to collect input from potential buyers and BUMDES regarding user experience. Digital marketing promotion websites can create new business opportunities for BUMDES Secanggang Village, increase sales turnover of marine products, open wider market access, and empower the community's economy in a sustainable manner.

Keywords: Promotional and Sales Applications; website based; fishermen;


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