DIGITAL MARKETING STRATEGY USING THE "SHOPEE" MARKETPLACE FOR HOME INDUSTRIES IN KLAMBIR LIMA KEBUN VILLAGE

Mesra B Mesra B, Hernawaty Hernawaty, Surya Asih, Sri Wahyuni

Abstract


Abstract:  Secanggang The results of a survey conducted in Klambir Lima Kebun Village show that there is still low knowledge of housewives who have products in marketing them on the marketplace. All of this is due to the lack of special training they received in marketing products using marketplace applications. This phenomenon causes them to only sell their products conventionally or directly to buyers. The results of our discussions from the service team with the youth group are that they need several skills that they can use to fill their free time as well as having more economic value. From our observations, they need training on how to use the marketplace to market their products. With the training they receive, it is hoped that they will be more skilled in selling their products using marketplace applications, for example Shopee. The form of training that will be provided is: training on how to create an account on the Shopee marketplace and how to register products on the application and how the goods delivery system reaches consumers/buyers. The training is carried out from the start of designing the business that will be run, followed by marketing it using technology that is currently trending, namely marketing products using the online Shopee application. It is hoped that this training will increase housewives' knowledge in marketing products using the Shopee marketplace so that in the end product marketing will not only be done directly but also online.

Keywords: Digital marketing; Marketplace Shopee;


Full Text:

PDF

References


Akbar, A., Sulistianingsih, I., Kurniawan, H., & Putri, R. D. (2022). Rancangan Sistem Pencatatan Digital Sensus Penduduk (Sensudes) Berbasis Web di Desa Kota Pari. Brahmana: Jurnal Penerapan Kecerdasan Buatan, 4(1A), 23–27.

Hariyanto, E., & Wahyuni, S. (2020). Sosialisasi Dan Pelatihan Penggunaan Internet Sehat Bagi Anggota Badan Usaha Milik Desa ( Bumdes ) Mozaik Desa Pematang Serai. Jurnal ABDIMAS BSI, 3(2), 253–259.

Khaliq, A., & Sari, S. N. (2022). PEMANFAATAN KERANGKA KERJA INVESTIGASI FORENSIK JARINGAN UNTUK IDENTIFIKASI SERANGAN JARINGAN MENGGUNAKAN SISTEM DETEKSI INTRUSI (IDS). Jurnal Nasional Teknologi Komputer, 2(3), 150–158.

Lubis, A., Nababan, E. B., & Wahyuni, S. (2022). PENINGKATAN SDM PROMOSI DINAS PARIWISATA SAMOSIR MELALUI PELATIHAN WEBSITE MENGGUNAKAN CMS WORDPRESS. JMM (Jurnal Masyarakat Mandiri), 6(6), 4576–4586.

Mesra, B., Wahyuni, S., Sari, M. M., & Pane, D. N. (2021). E-Commerce Sebagai Media Pemasaran Produk Industri Rumah Tangga Di Desa Klambir Lima Kebun. 1(3), 115–120.

Mumtahana, Hani Atun, Nita, S., & Tito, A. W. (2017). khazanah informatika Pemanfaatan Web E-Commerce untuk Meningkatkan Strategi Pemasaran. Pemanfaatan Web E-Commerce Untuk Meningkatkan Strategi Pemasaran, 3(1), 6–15. Retrieved from http://journals.ums.ac.id/index.php/khif/article/view/3309/2784

Mutaqin, G., Fadilah, J. N., & Nugroho, F. (2021). Implementasi Metode Path Finding dengan Penerapan Algoritma A-Star untuk Mencari Jalur Terpendek pada Game “Jumrah Launch Story.†Walisongo Journal of Information Technology, 3(1), 43–48.

Oroh, S., Mananeke, L., & Sangkaeng, S. (2015). Pengaruh Citra, Promosi Dan Kualitas Pelayanan Objek Wisata Terhadap Kepuasan Wisatawan Di Objek Wisata Taman Laut Bunaken Sulawesi Utara. Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 3(3), 1089–1100.

Sebayang, S., Nuzuliati, & Wahyuni, S. (2021). Edukasi Kepada Perangkat Desa Tentang Motivasi Kerja Kepemimpinan dan Budaya Organisasi. 1(1), 51–58.

Siregar, V. M. M. (2018). PERANCANGAN WEBSITE SEBAGAI MEDIA PROMOSI DAN PENJUALAN PRODUK. TAM ( Technology Acceptance Model), 9(1), 15–21.

Supiyandi, S., Hariyanto, E., Rizal, C., Zen, M., & Pasaribu, S. H. R. (2022). Sistem Pendukung Keputusan Menentukan Kualitas Ayam Petelur Menggunakan Metode Simple Additive Weighting. Building of Informatics, Technology and Science (BITS), 4(1), 256–262.

Wahyuni, S., Harianto, E., Batubara, S., Pembangunan, U., Budi, P., Sains, F. S., … Budi, P. (2020). OPTIMALISASI APLIKASI MEDIA SOSIAL DALAM MENDUKUNG PENDAHULUAN Desa Petang Serai adalah salah satu Desa yang terdapat di Tanjung Pura . Mayoritas mata pencarian penduduknya adalah bertani , peternak ikan lele , jangkrik . Desa Pematang Serai memiliki Bumd. 3(2), 129–134.

Wahyuni, S., Mesra, B., Lubis, A., & Batubara, S. (2019). Penjualan Online Ikan Asin Sebagai Salah Satu Usaha Meningkatkan Pendapatan Masyarakat Nelayan Bagan Deli. Ethos: Jurnal Penelitian Dan Pengabdian Kepada Masyarakat, 8(1), 89–94.

Wahyuni, S., Sari, D. J., Hernawaty, H., & Afifah, N. (2023). TERNAKLOKA: A WEB-BASED MARKETPLACE FOR QURBAN AND AQIQAH. JURTEKSI (Jurnal Teknologi Dan Sistem Informasi), 9(2), 249–254.

Wahyuni, S., Sitompul, O. S., Nababan, E. B., & Sihombing, P. (2021). Social Network Analysis Text Mining on Networks Publication Citation. 2021 International Conference on Data Science, Artificial Intelligence, and Business Analytics (DATABIA), 35–39. IEEE.

Wahyuni, S., Suherman, & Harahap, K. P. (2018). Implementasi Data Mining dalam Memprediksi Stok Barang Menggunakan Algoritma Apriori. 5, 67–71. https://doi.org/10.31227/osf.io/nzk27.


Article Metrics

Abstract view : 23 times
PDF – 13 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 PROSIDING UNIVERSITAS DHARMAWANGSA

Prosiding Universitas Dharmawangsa Terindex pada:

PROSIDING SEMINAR NASIONAL DAN INTERNASIONAL PUBLISHED BY :

UPT. Penerbitan dan Publikasi Ilmiah
UNIVERSITAS DHARMAWANGSA

Alamat : Jl. K. L. Yos Sudarso No. 224 Medan
Kontak : Tel. 061 6635682 - 6613783  Fax. 061 6615190
Surat Elektronik : ppi@dharmawangsa.ac.id

 

 Creative Commons License

Prosiding Seminar Nasional dan Internasional By Universitas Dharmawangsa is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at
 https://proceeding.dharmawangsa.ac.id/index.php/PSND/index