DIGITAL MARKETING STRATEGY USING THE "SHOPEE" MARKETPLACE FOR HOME INDUSTRIES IN KLAMBIR LIMA KEBUN VILLAGE

Abstract

Abstract:  Secanggang The results of a survey conducted in Klambir Lima Kebun Village show that there is still low knowledge of housewives who have products in marketing them on the marketplace. All of this is due to the lack of special training they received in marketing products using marketplace applications. This phenomenon causes them to only sell their products conventionally or directly to buyers. The results of our discussions from the service team with the youth group are that they need several skills that they can use to fill their free time as well as having more economic value. From our observations, they need training on how to use the marketplace to market their products. With the training they receive, it is hoped that they will be more skilled in selling their products using marketplace applications, for example Shopee. The form of training that will be provided is: training on how to create an account on the Shopee marketplace and how to register products on the application and how the goods delivery system reaches consumers/buyers. The training is carried out from the start of designing the business that will be run, followed by marketing it using technology that is currently trending, namely marketing products using the online Shopee application. It is hoped that this training will increase housewives' knowledge in marketing products using the Shopee marketplace so that in the end product marketing will not only be done directly but also online.

Keywords: Digital marketing; Marketplace Shopee;