THE ROLE OF MEDIA IN INCREASING GO GREEN AWARENESS

Abstract

Awareness of the importance of preserving the environment is increasingly becoming a global concern amidst the threats of climate change, pollution, and ecosystem damage. In this context, the media plays an important role as an agent of change that is able to convey information and influence people's behavior. This article discusses the role of the media in raising awareness of the Go Green movement, by highlighting the various strategies used, such as the dissemination of educational information, the formation of public opinion, and the mobilization of collective action. Traditional and digital media both have the ability to reach a wide audience, present creative campaigns, and collaborate with community leaders to strengthen environmentally friendly messages. In addition, social media allows for two-way interaction and active community participation in the Go Green movement through challenges, donations, or community activities. This study shows that the consistent and innovative role of the media can significantly increase public awareness, encourage changes in individual behavior, and influence more sustainable policies. Thus, the media has great potential to be a driving force in realizing a more environmentally friendly lifestyle.