THE INFLUENCE OF SERVICE QUALITY, STORE ATMOSPHERE, AND PROMOTION ON CUSTOMER LOYALTY AT SEIS COFFEE

Muhammad Arby Prawira, Paham Ginting, Endang Sulistya Rini

Abstract


Abstract

 

The aim of this research is to investigate the influence of Service Quality, Store Atmosphere, and Promotion on Customer Loyalty at Seis Coffee. The benefits of this study are to provide information, knowledge, and expand insights, especially in the field of management, regarding the impact of the variables in this research. This research is of a causal nature and employs a quantitative methodology, using the SPSS software to assist in processing primary data collected from Seis Coffee consumers. The results of this study indicate that the variables of Service Quality, Store Atmosphere, and Promotion have a significant positive influence on Customer Loyalty, both individually and collectively.

 

Keywords: Service Quality; Store Atmosphere; Promotion; Customer Loyalty

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