BUSINESS STRATEGY AS A COFFEE COACH AND LITERACY BUSINESS DEVELOPMENT EFFORT IN MEDAN CITY

Abstract

Abstract

The purpose of uni research is to find out what business strategies are applied by Coffee Coach – Coffee &; Literacy in developing their business as a business that must be developed specifically in the city of Medan.

In this study, researchers used qualitative descriptive methods, where researchers wanted to analyze the business strategies applied by Coffee Coach and Literacy in developing their business. research location at Coffee Coach – Coffee &; Literacy, Jalan Gagak Hitam Kota Medan. Data collection techniques can be done by interview, observation, and a combination of all three.

The results of the study that the quality of Coffee Coach & Literacy products are not in accordance with the price and taste. This is due to the changing raw materials and lack of experience of employees in the coffeeshop field. Coffee Coach &; Literacy is still not good at marketing its products on social media as its marketing strategy, Coffee Coach &; Literacy More often maximize marketing with the mouth to mouth method, while in today's digital era marketing through extensive social media is very important because it can help increase business success.

The strategy is a collaboration carried out by him with one of the other coffee shops in terms of the process of providing coffee raw materials owned, namely roasting coffee beans themselves, where the coffee bean roasting process is located in his friend's coffee shop. This is done so that the business can be more efficient and the quality of taste is more maintained. Likewise, the management that is applied today has used professionals to manage its business with the aim that all books are recorded properly and can help evaluate the performance of all employees when they are not in place.

Keywords: Strategy, Business Development