THE INFLUENCE OF ATMOSPHERICS AND RESTAURANT REPUTATION ON REVISIT INTENTION OF WARONG BEBEK PAK WITO CONSUMERS
Abstract
The purpose of conducting this research is to determine the effect of Atmospherics and Restaurant
Reputation on Revisit Intention. The benefit of this research is to provide information and knowledge and
can broaden insights, especially in the field of management science regarding the influence of the variables
in this study. This research is causal by using the SPSS software quantitative method to help process
primary data processing from customers of Warong Bebek Pak Wito. In this study, the results showed that
the variables that had a significant positive effect on Revisit Intention were Atmospherics and Restaurant
Reputation, both partially and simultaneously.
Reputation on Revisit Intention. The benefit of this research is to provide information and knowledge and
can broaden insights, especially in the field of management science regarding the influence of the variables
in this study. This research is causal by using the SPSS software quantitative method to help process
primary data processing from customers of Warong Bebek Pak Wito. In this study, the results showed that
the variables that had a significant positive effect on Revisit Intention were Atmospherics and Restaurant
Reputation, both partially and simultaneously.
Full Text:
PDFArticle Metrics
Abstract view : 36 timesPDF – 104 times
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Prosiding Semnas FISIP UNDHAR
Prosiding Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa Terindex pada:
PROSIDING FAKULTAS ILMU SOSIAL DAN ILMU POLITIK PUBLISHED BY :
UPT. Penerbitan dan Publikasi Ilmiah
UNIVERSITAS DHARMAWANGSA
Alamat : Jl. K. L. Yos Sudarso No. 224 Medan
Kontak : Tel. 061 6635682 - 6613783 Fax. 061 6615190
Surat Elektronik : ppi@dharmawangsa.ac.id
Prosiding Fakultas Ilmu Sosial dan Ilmu Politik By Universitas Dharmawangsa is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at https://proceeding.dharmawangsa.ac.id/index.php/PFISIP/index