THE INFLUENCE OF DIGITAL CUSTOMER EXPERIENCE ON E-LOYALTY E- WALLET FLIP THROUGH E-TRUST IN THE MILLENNIAL GENERATION OF MEDAN CITY
Abstract
The purpose of this study is to find out and analyze the Influence of Digital Customer Experience on E-
Loyalty E-Wallet Flip through E-Trust in the Millennial Generation of Medan City. The population in this
study is all millennials who have used the e-wallet Flip and are in Medan City. The sampling method uses
the Non-Probability Sampling technique with purposive sampling, and the number of samples in this
study was 115 respondents. The data analysis method uses Structural Equation Modeling-Partial Least
Square (SEM-PLS). The results showed that Digital Customer Experience has a positive and significant
effect on E-Loyalty, Digital Customer Experience has a positive and significant effect on E-Trust, E-Trust
has a positive and significant effect on E-Loyalty, Digital Customer Experience has a positive and
significant effect on E-Loyalty through E-Trust.
Loyalty E-Wallet Flip through E-Trust in the Millennial Generation of Medan City. The population in this
study is all millennials who have used the e-wallet Flip and are in Medan City. The sampling method uses
the Non-Probability Sampling technique with purposive sampling, and the number of samples in this
study was 115 respondents. The data analysis method uses Structural Equation Modeling-Partial Least
Square (SEM-PLS). The results showed that Digital Customer Experience has a positive and significant
effect on E-Loyalty, Digital Customer Experience has a positive and significant effect on E-Trust, E-Trust
has a positive and significant effect on E-Loyalty, Digital Customer Experience has a positive and
significant effect on E-Loyalty through E-Trust.
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