ENTREPRENEURIAL CHALLENGES IN THE DIGITAL AGE

Said Farhan Sulaiman

Abstract


The growth of the digital economy is increasingly skyrocketing. This situation cannot be separated from
the development of advances in information and communication technology using sophisticated
applications, namely using the help of internet media. The challenge for entrepreneurs is whether they
like it or not, they have to follow and align with the leaps of progress in the digital field, including digital
transactions. plays an important role in reducing unemployment in Indonesia, one way that can be done
is by equipping students with soft skills and hard skills through entrepreneurship education so that it
will give birth to a generation of entrepreneurs who are able to compete in the digital era. E-UMKM is
an android-based application designed to market Indonesian MSME products online and systemintegrated.


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