THE ROLE OF LEADERSHIP IN ADOPTING GREEN TECHNOLOGY

Abstract

This study examines the role of leadership in adopting green technologies in the industrial sector. With increasing attention to sustainability and climate change issues, organizational leaders have a critical responsibility in driving the adoption of green innovations. Using a qualitative approach, this study involved in-depth interviews and focus group discussions (FGDs) with leaders from various organizations that have successfully implemented green technologies. The results of the study show that visionary leadership and the ability to create an organizational culture that supports innovation have a significant impact on the success of green technology adoption. In addition, employee involvement in the decision-making process and partnerships with external parties have also been shown to strengthen sustainability efforts. However, this study identified challenges, including internal resistance and resource constraints, that may hinder the process. These findings highlight the importance of the role of leaders in overcoming barriers and creating a conducive environment for green technology adoption. This study is expected to provide useful insights for practitioners and policymakers in designing more effective sustainability strategies.