ANALISIS DIKSI PADA PIDATO PELAKU USAHA NASIONAL DENGAN KAJIAN PRAGMATIK

Abstract

This study aims to find diction in the speeches of national business actors in pragmatic studies. This type of research is descriptive-qualitative, with a pragmatic theory approach. The data source of this research is the speech of national business actors and the data of this research is that the speech in it contains several dictions. Data collection techniques in this study using documentation techniques. The data to be studied has been previously documented, this aims to assist researchers in obtaining the desired data. Data collection in this study was carried out by recording language utterances in the form of sentence fragments that had a complete context. The data is identified based on the form of diction and the data is collected and sorted systematically based on the identification and classification data format that has been determined. Based on the results of data analysis, found two results of diction analysis, language power, consisting of persuasive power, critical power, egocentrism power (I-ness), clear power (informative), awakening power, commanding power and provocative power.