THE POTENTIAL FOR BUMDES BASED ON SHARI IN KOTA PARI VILLAGE, SERDANG BEDAGAI (SWOT ANALYSIS)

Abstract

This research aims to analyse opportunities for the establishment of Village-Owned Enterprises (BUMDEs) in Kota Pari Village, Pantai Cermin Sub- district, Serdang Bedagai Regency using SWOT analysis techniques. SWOT analysis is conducted to see the strengths and weaknesses as well as opportunities and challenges as a form of analysing the potential of the village so that it can be used as a village business through sharia-based Village-Owned Enterprises (BUMDEs). The results of the SWOT analysis found that one of the strengths of the formation of sharia BUMDes in Kota Pari village is that the majority of Kota Pari villagers are Muslim, the opportunity for the formation of sharia BUMDes is the support of the government and educational institutions including one of them from the Pancabudi Development University research and service team. The weakness that hinders the formation of this BUMDes is due to the low understanding of its human resources which indirectly poses a threat in the form of a negative perception of some people towards things related to Islam or better known as Islamophobia, so that it hinders the formation of BUMDes syariah.