INTERISTING LOGO HALAL PADA PEMILIHAN PRODUK DI MASYARAKAT

Erni Suyani, Wina Asry, Abdul Aziz

Abstract


In communication science, symbols or slogans play a big role in conveying a certain goal to be achieved by the informer. The provision of information can be in the form of instructions or in the form of doctrinal values of a particular religion, in this case it is the religion of Islam. With the Logo Halal, it seems as if the message to be conveyed is that the Logo Halal contains reliable information about the status of products with a Logo Halal, if the goods to be consumed but do not know their origins should be abandoned (temporarily or permanently). Public interest in consuming goods that have been checked for halalness will add to the experience in choosing a product.

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