DEVELOPMENT OF SAWAH LUKIS TOURIST ATTRACTION AS A SUPPORT OF MUSLIM TOURISTS FROM MEDAN LIFESTYLE

Abstract

This research is motivated by the lack of tourist activities that can be carried out by tourists in the tourist attraction of Sawah Lukis, and it is necessary to develop several other factors. The purpose of the study is to determine the development of tourist attractions in Sawah Lukis, so that this tourist attraction can be better dan increasingly supporting the lifestyle of the people of Medan who want nature tourism to refresh the mind and body. The data analysis method used is Focus Group Discussion (FGD). The results are: First, it is necessary to provide dances and live music typical of ethnic groups in North Sumatra and rice planting and rice harvesting attractions. Muslim tourists from Medan should also be presented with rice planting and rice harvesting attractions Secondly, it is necessary to provide giant swing and fish pond for adults. For children, Sawah Lukis provide children playground and games. Muslim tourists from Medan also can take photographs by photographer. For adults and children, Sawah Lukis also provide Agricultural Tour Packages to learn about rice, how to plant and harvest rice. The third, it is necessary to to take care of Halal Licensing and sell memorable souvenirs in adequate souvenir shops. Fourth, Binjai City Government needs to provide public transportation at affordable prices to tourist attractions in this city. The last one, provides rustic but modern accommodation with price recommended IDR 300,000-IDR 500,000 in Sawah Lukis. The suggestions given are: First, the Owner of Sawah Lukis and the Government of Binjai City consider the result to be carried out. Secondly, the author recommends that this research be continued with further research using the theory of Ariyanto in Utama (2017: 144). Further research can also be carried out by examining the impact of the tourist attraction of Sawah Lukis on the economy, social and culture in Binjai City. In addition, further research can also be carried out in the form of the influence of tourist attraction, price and motivation on the decision to visit tourists in Sawah Lukis.